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Friday, March 25, 2011

Cash Is King in Today's Distressed Marketplace

For many homebuyers, mortgage financing is hard to come by these days. Lenders have tightened up credit requirements in an about-face from the lax lending of pre-crisis days that put people into mortgages they couldn’t afford and fueled record-high delinquencies.

Evidence of constricted mortgage credit was highlighted in the latest HousingPulse report from Campbell Surveys and Inside Mortgage Finance as cash transactions set a new record, accounting for 33.7 percent of home purchases in February.

A separate study conducted by the National Association of Realtors (NAR) shows the same trend. NAR also found that all-cash sales were a record 33 percent in February. By comparison, they were 27 percent in February 2010, according to NAR’s historical data. Read more:

Cash Is King in Today's Distressed Marketplace

Wednesday, March 23, 2011

10 Tips for Posting on Your Brand's Facebook Page

Once your brand is on Facebook, the question becomes: How you engage those fans and sustain a meaningful online dialogue with your customers. Facebook fans will only want to engage with us if we serve up relevant content and truly participate. We also forget about EdgeRank — Facebook’s News Feed algorithm that helps display “relevant” stories. The News Feed only displays a small subset of stories generated by the friends and brands users engage with the most. The more popular your story, the more likely it is to show up in people’s News Feed. News Feed optimization becomes as important as your content strategy. Read more:

10 Tips for Posting on Your Brand's Facebook Page

Friday, March 18, 2011

What Buyers Want in Homes Today

Buyers have a long list of what they want when home shopping, but one of their biggest desires: A good deal.

'And no matter where a seller prices their property, they're looking to negotiate,' says Patricia Szot, president of the MetroTex Association of REALTORS®.

But that’s not all they want. Bankrate.com recently asked real estate professionals to chime in on the top desires of their buyers when home shopping. Here are four things that made the list of top home buyer preferences:

1. Homes that are in good condition. 'There's not a lot of flexibility in that,' says Ron Phipps, president of the National Association of REALTORS®. Many buyers now take the attitude: 'I'd rather spend the money getting into the house' and not have to spend more money later, Phipps says. One of the major reasons is that 'buyers have limited amounts of cash,' he adds. 'Even if they want to do a fixer-upper, they don't have the money to do it.'

Read More: REALTOR® Magazine-Daily News-What Buyers Want in Homes Today

Friday, March 11, 2011

Research Firm Says U.S. Housing Has Never Been This Undervalued

The continuing depreciation of residential property values at the end of last year has made housing look more undervalued relative to income than ever before, according to analysts at the research firm Capital Economics.

Read More: Research Firm Says U.S. Housing Has Never Been This Undervalued